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CharityLab


Christian Kruse
Chairman and Managing Director

About Christian Kruse

About Christian Kruse

Dr. Christian Kruse is the Chairman and Managing Director of CharityLab AG. Christian is a social entrepreneur and one of the initiators of the global music initiative Act for Children with the Power of Music. He also manages the Swisscross Foundation that focuses on protecting humanitarian aid workers in war zones. Previously, he worked for Morgan Stanley as a wealth management specialist, family officer, corporate finance expert and researcher. In 2007, Christian co-founded the university-based Swiss Design Institute of Finance and Banking in Zurich, developing high-tech communication tools for banks and financial institutions and executing Think Tanks on the future of different industries. Christian is a Cultural Anthropologist and Economist and earned his doctorate from the Swiss Federal Institute of Technology (ETH Zürich). He is married with three Children and lives in Zurich.





Mission:  

CharityLab uses the power of music to convey the message that “Education is the key” to people all over the world.


Year Founded:  2011
Region:  Europe
Country:  Switzerland
Website:  ACT for Children

Sector(s):  Spotlight on the Arts and Culture

Description:  

CharityLab AG is a social impact company and the initiator of the Act for Children with the Power of Music movement. The organisation’s goal is to become the world’s largest social impact entertainment group. We are creating music albums with the very top artists in the world, organizing global concert tours for millions of people, and reaching out to billions through streaming social media channels. “Music will save the world” is our theme song and echoes the unique approach of ACT for Children. We have already signed a number of top artists and celebrities in music, culture and sports. The income generated by CharityLab will be used to finance activities in children’s education.


Social Impact:  

Act for Children will generate social impact on different levels.

  1. Act for Children will increase global awareness for the teaching and education of our children by reaching out to billions of people through music, concerts, tv streaming and social media campaigns.
  2. Act is a seeding concept and open to anyone around the globe who wants to support this movement. We will cooperate with organisations and governments in building global awareness and strengthening efforts for the future of our children.
  3. Act has developed together with the Zurich University of Teachers Education the Act School Village Concept where children are supported with food, water, medicine, housing, education, sports and music. Training centers for teachers are integrated to improve the quality of teaching
  4. Access to education is the first step in a more holistic goal to develop a sustainable and livable environment around our project areas by creating local economies for the families of school children.